About Algorei
Built by founders who felt it firsthand
Algorei exists because its founders lived exactly what it solves. Hours lost to repetitive tasks, leads slipping through the cracks, and businesses that demanded more time than any team could give.

Shehab Zaky
CEO & Co-Founder
The Story
Why I built Algorei
Before Algorei, I ran a marketing agency on my own. I was doing everything: client calls, follow-ups, invoices, reporting, onboarding. The same tasks, over and over, every single day.
At some point I asked myself a simple question: why am I doing the same thing twice when I could build something to do it for me?
That question led me down a path of building automations for my own business. The results were immediate. Hours freed up, leads never missed, clients getting responses in seconds instead of hours.
I realised that every service business - clinics, law firms, real estate agencies, agencies like mine - was dealing with the same problem. Talented people spending their best hours on tasks that a well-built system could handle without them.
Algorei is what I would have wanted when I was trying to run everything alone.
The Story
From trading floors to AI systems
Hector's path to entrepreneurship started in the markets. He spent years as a day trader and content creator - a discipline that teaches you one thing above everything else: the cost of hesitation is a missed opportunity.
That mindset pushed him toward his first ventures in AI. He built and shipped multiple AI-powered products, each one born from the same frustration - too much valuable time going toward work a system could handle. The tools worked. The time came back. He kept building.
Alongside the AI work, Hector built a personal brand and grew Step Media - proof that you can move fast, build in public, and still ship something that lasts. He understands both sides of the table: what it takes to run a business and what it takes to build the systems that run it.
When Hector and Shehab found each other, the alignment was immediate. Same belief in outcomes over features. Same obsession with eliminating manual work. Same conviction that the real product isn't the software - it's the result.
That conviction is the foundation Algorei is built on.

Hector Dibarra
COO & Co-Founder
The problem we're solving
A potential client calls your clinic at 7pm. No one answers. They call the next practice. You never knew they existed.
A lead fills in your website form on a Sunday. Your team sees it Monday morning. By then, three competitors have already followed up.
Your receptionist spends four hours a day booking appointments, sending reminders, and chasing invoices. That's 80 hours a month on tasks a system could handle in seconds.
This is what Algorei exists to eliminate.
30–62%
of inbound calls go unanswered in the average service business
Invoca Research
80 hours
spent monthly on manual admin that can be fully automated
Based on operational benchmarks across our client base
5 minutes
is all it takes for a lead to go cold - response after that drops conversion by over 80%
InsideSales.com / Harvard Business Review
How we work
We're not a SaaS platform. We're a done-for-you service. That distinction shapes everything about how we operate.
Outcome-first
We don't measure success by features shipped. We measure it by hours saved, leads captured, and revenue recovered for the businesses we work with.
Built, not sold
We don't hand you a platform and wish you luck. We build your system, run it, and improve it every month. You get results without the learning curve.
Specific by design
We work exclusively with service businesses. That focus means every system we build is grounded in how clinics, law firms, agencies, and real estate teams actually operate.
No fluff
Straightforward pricing. Straightforward communication. We tell you what we're building, why, and what you should expect. No overselling, no ambiguity.
Who we work with
We specialise in service businesses with high inbound volume and repetitive admin. If that's you, we can help.
Medical & Dental Clinics
Appointment booking, patient follow-up, and admin automation.
- AI answers calls after hours and books directly into your calendar
- Automated appointment reminders reduce no-shows
- New patient intake collected and logged before the first visit
- Follow-up sequences for consultations that didn't convert
Law Firms
Lead capture, consultation scheduling, and client intake workflows.
- Every inbound enquiry captured and qualified instantly
- Consultation slots booked without back-and-forth
- Intake forms sent and chased automatically
- Follow-up sequences for cold leads over 30, 60, and 90 days
Real Estate Agencies
Inbound enquiry handling, viewing bookings, and follow-up sequences.
- Instant response to portal and website enquiries
- Viewing appointments booked into agent calendars automatically
- Buyer and seller follow-up sequences that run for months
- Valuation requests captured and routed to the right agent
Marketing Agencies
Client onboarding, reporting automation, and internal workflow management.
- Client onboarding triggered automatically on contract sign
- Monthly reports generated and sent without manual effort
- Lead follow-up for new business enquiries
- Internal task and handoff notifications automated
What to expect in the first 30 days
From your first call to a fully running system, here's exactly how an engagement unfolds.
Discovery call
We map your current workflow, identify every manual task, and agree on what to automate first.
Build phase
Your AI system is configured, tested, and connected to your existing tools. You don't do anything.
Go live
Your AI receptionist is answering calls, your follow-up sequences are running, and bookings are coming in.
Optimise
We review performance, update sequences based on new data, and report back. You stay focused on your work.
Are we a good fit?
Algorei works best for specific types of businesses. We're honest about where we add the most value.
You're missing calls outside business hours
Leads go cold before your team can follow up
Booking and invoicing is done manually by your staff
You want results, not another tool to manage
You're missing calls outside business hours
Leads go cold before your team can follow up
Booking and invoicing is done manually by your staff
You want results, not another tool to manage